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Privacy Policy

It's Important to Know strives to offer its visitors the many advantages of Internet technology and to provide an interactive and personalized experience. Your privacy is important to At, we understand the premium you place on the protection of your privacy on the Internet, and we want you to feel as comfortable as possible visiting our Web site and using its services. This Privacy Policy will tell you what information we collect, how we protect it and what choices you have about how that information is used. We urge you to read our Privacy Policy so that you will understand both our commitment to you and your privacy, and how you can help us to honor that commitment. Please review this privacy policy periodically as we may modify it from time to time. Each time you visit the Site or provide us with information, by doing so you are accepting the practices described in this privacy policy at that time.
Personal Information Collection and Use does not sell, share or rent any of the information collected on our site to any third party in manners different from what is disclosed in this privacy policy. does however reserve the right to distribute aggregate information about the volume of users to advertisers or sponsors but we will never disclose your identity. Period. Below is a list of the various ways in which we collect information.
Information We Collect From You
      In order to operate the Site and provide you with information on products and services that may be of interest to you, we may collect your name and e-mail address if you communicate with us via e-mail. will never release your personal information provided by you on our database without your expressed consent. Your privacy will be respected at all times. Please note that nowhere on the Site do we knowingly collect profile information from children under the age of 13.
IP Address
      Our Web server automatically recognizes and stores the Internet Protocol (IP) address of your computer when you visit our Site. This information is only used to create broad demographic summaries of where our users come from, e.g., we know what percentage of users come from Europe or Africa. Our use of the IP addresses, however, does not identify the actual users of the Site.
      We may also collect information about you and your use of our Site through the use of Cookies. "Cookies" are small computer files we transfer to your computer's hard drive that allows us to know how often someone visits our Site and the activities they conduct while on our Site. For your convenience if you choose to save your password, so you do not have to re-enter it each time you visit the Site. This information helps us dynamically generate advertising and content on web pages specifically designed for you and also allows us to statistically monitor how many people are using our Site and for what purpose. Sponsors, advertisers or third parties may also use Cookies when you select their advertisement, content or service; we cannot control their use of Cookies or how they use the information they gather. If you do not want information collected through Cookies, there is a simple procedure in most browsers that allows you to deny or accept the Cookie feature. However, if you set your browser to disable cookies, you may not be able to access certain areas or features of the Site.
Traffic Patterns
      We collect traffic patterns and site usage information throughout our site. As part of this we collect the URL you came from in entering our site, what browser you are using, your IP address, and the URL you go to from our site if it's a link or advertiser on our site. In addition, we use Cookies to assign a unique, random number to identify your computer. Cookies, by themselves, cannot identify you personally or any other individual using your computer. Cookies allow us to keep track of shopping carts, login information (for increased security), and site traffic patterns and usage.
Information Other Web Sites Collect From You
      On we place links to other web sites operated by other parties. Some of these other web sites contain our brand names and trademarks and other intellectual property that we own; others do not. When you click on these links and visit these other web sites, regardless of whether or not they contain our brand names, trademarks and other intellectual property, you need to be aware that we do not control these other web sites or these other web sites' business practices, and that this privacy policy does not apply to these other web sites. Consequently, the operators of these other web sites may collect different kinds of information about you, and may use and disclose that information in different ways than we would if it were collected on the Site. We encourage you to review their privacy policies and remind you that we will not be responsible for their actions.
What We Do With the Information We Collect
      Like other Web publishers, we collect information to enhance your visit and deliver more individualized content and advertising. We respect your privacy and do not share your information with anyone.
      Aggregated Information (information that does not personally identify you) may be used in many ways. For example, we may combine information about your usage patterns with similar information obtained from other users to help enhance our site and services (e.g., to learn which pages are visited most or what features are most attractive). Aggregated Information may occasionally be shared with our advertisers and business partners. Again, this information does not include any Personally Identifiable Information about you or allow anyone to identify you individually.
      We may use name and e-mail address collected on to communicate with you about customization preferences; our Terms of Service and privacy policy; services and products offered by and other topics we think you might find of interest.
Children does not knowingly collect or solicit any information from or about children under 13 except as permitted by law. If we discover we have received any information from a child under 13 in violation of this policy, we will delete that information immediately. You may learn more about protecting children's privacy online by visiting
In summary
      We are committed to providing you the best possible experience at Protecting your privacy is an important part of achieving that goal.
Your Consent
      By using the and the services available to you on this site, you consent to the collection and use of your information as described above. If we change our privacy policy, we will immediately post the changes on this page so that you are always aware of our policies. Please check this page periodically for changes.


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